We respect the privacy of our customers. This Privacy Policy is designed to help you understand what information we gather and how we use it. In our ongoing effort to improve the products, services and features we provide to our customers, REI will continue to implement new technologies from time to time. As a result, this policy is subject to change without prior notice and we will post any revision on this web site. We encourage you to review our privacy policy periodically. When you do business with us or use our website, you accept this Privacy Policy.
PERSONAL INFORMATION
Personal information is information about a specific person, including the person's name, address, telephone number, email address, credit card number, birth date, information about the person's activities and purchases, and, if applicable, member number.
THE INFORMATION WE GATHER
When you become an REI member, and whenever you purchase products from REI, become a registered shopper, participate in our gift registry or request a catalog, we collect and store the personal information that you volunteer in our customer database. Personal information is generally used to process your transactions, respond to your requests, and, if you are a member, calculate your member dividend. You may also receive periodic printed or e-mail communications from us about new products and services, discounts, special promotions or upcoming events.
AGGREGATE DATA AND INFORMATION USAGE
In addition to personal information, we collect and store information about the products purchased by channel and the pages viewed by all of our website visitors. We then use this data in aggregate form to identify overall customer behavior patterns. Our goal in using this information is to improve your experience at REI by being more responsive to the needs and preferences of our customers.
Our Web servers automatically collect information about each visitor who requests REI Web pages, including your computer's internet protocol (IP) address. This IP address allows us to identify your computer on the internet so that the Web content you request from us can be sent to you.
From time to time, we may provide portions of this aggregate site behavior information to vendors, consultants, potential advertisers or news agencies. We typically do this in order to demonstrate the amount of interest in REI and to plan for product and service improvements.
VOLUNTARY REGISTERED SHOPPER INFORMATION
Your REI Online Account is an optional service provided on REI's websites. You do not have to register for Your REI Online Account in order to shop online with us. However, registering allows us to speed up the shopping process for you and lets us offer you access to special features and promotions. Learn more about REI Online Accounts. Please note that this is not the same as an REI membership. Click here for information on REI Membership.
CLICK-STREAM DATA (AND COOKIE TECHNOLOGY)
We use this information to process your order and to make sure that it is delivered to you. Aggregated order information is also used to track and analyze overall shopping trends, which allows REI to improve product offerings and services to its members and customers.
In order to register on—or purchase products from—REI's websites, your browser must be set to accept "cookies." A cookie is a small piece of data housed in a text file or folder on your computer's hard drive that helps us recognize you when you visit our sites. We use cookies to help us remember things such as the following: (1) the profile facts you tell us about yourself, (2) your specified areas of interest on our sites, (3) the items you've placed in your shopping basket, and/or (4) the pages you visit as you shop.
The only personal information our cookie can contain is information that you supply yourself. Our cookies cannot read data from other parts of your computer.
Click-stream data is information that describes the page-by-page paths you take as you browse through our websites. REI partners with Coremetrics, a service provider, to help us gather and analyze information about your browsing or purchase behavior on our website. The role of Coremetrics is to help us conduct our business and deliver the most relevant products and services to our customers. We may use click-stream data in the aggregate to provide improved services to groups of shoppers who behave similarly. We may also use this data on an individual basis to improve your specific shopping experience. For example, if during a visit to REI.com you read an online article about how to choose the right tent, we may during a subsequent visit present you with a how-to article on cleaning your tent or point you to a new product related to tent repair.
If you would like to opt-out of having your personal information available to Coremetrics, or if you would like to view or change your current Opt-out status, please click here.
SUBSCRIPTION PREFERENCES
When you visit REI's websites you receive an opportunity to sign up for REI's e-mail newsletter service. This newsletter, REI Gearmail, will be sent to you only if you choose to place your name on our mailing list. In order to deliver this newsletter, REI may need to supply your name and e-mail address to specific service providers who distribute content for us. We also use third-party companies to authenticate and validate the information provided by our shoppers to make sure our content arrives successfully. We have legally binding agreements with these third-party service providers that prohibit them from using your information for any purpose other than what REI instructs them to do with it. Therefore, if you sign up for REI's e-mail newsletter, you should not receive unsolicited e-mails from other companies as a result of the release of your information by REI.
If you decide at any time that you no longer wish to receive the e-mail newsletters you sign up for, please click here and update your preferences, or simply click the "unsubscribe" link on the Gearmail or Hot Values e-mail you receive from us.
Please note: in order to process your online purchases, we may still send you a confirmation e-mail, or we may contact you by mail or telephone if we have questions about your order.
COMMUNICATIONS FROM REI AND OTHER COMPANIES
In some instances, we use third-party companies to help us provide products and services to you, to assist us in market research, managing customer information, or to fulfill promotions and communicate with you. Some of these companies are given access to some or all of the information you provide to us. These companies are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from REI.
REI has partnered with WeddingChannel.com to provide our customers with the ability to aggregate wedding or commitment ceremony registries with multiple retailers. If you participate in REI's Gift Registry program for purposes of a wedding or commitment ceremony, you will be given the ability to "opt-in" to WeddingChannel.com during your registration process. If you choose to "opt-in" to WeddingChannel.com, REI will share the following items of your personally identifiable information to WeddingChannel.com: name, co-registrant's name, email address, mailing address, event type, event date, and registry ID. You may be asked to provide additional personally identifiable information to WeddingChannel.com. Once you "opt-in" to WeddingChannel.com, the information shared by REI as well as any other information you provide directly, is subject to the WeddingChannel.com privacy policy (http://wedding.weddingchannel.com/help/privacy_policy.asp). We encourage you to read the WeddingChannel.com privacy policy to understand the types of information collected and how that information is used by WeddingChannel.com.
In addition to the REI mailings above, we may make available customer names, postal addresses (not your e-mail address or phone number), and marketing data to other select companies. If you do not want us to share this information with these companies, we can add your name to our "do-not-share" list. Please click here for information.
If you want to be removed from all REI marketing, choose one of the following options: visit our Contact Us page to send an e-mail; call 1-800-426-4840 (US and Canada) or 1-253-891-2500 (outside the US and Canada); or send your request by mail to REI Membership Services, Sumner, WA 98352-0001. Remember to include your name, address, membership number (if applicable) and phone number in the request.
OTHER REI PRIVACY NOTES
- Links to or From Other Sites—REI may provide links to websites outside of REI.com as an added convenience to the user. There are also affiliates that link to REI.com. Any link included does not imply or convey endorsement of the other company or organization, its site, or its products or services. REI is not responsible for the privacy, terms of use, or other policies of any other website.
- REI's Children's Policy—Except for membership data applicable to children, we do not intend to collect any personally identifiable information from children through our websites. Please do not allow children under the age of 18 to provide any personally identifiable information or participate in the bulletin board sections of REI's websites. If you have concerns about a member under the age of 18 receiving mail from companies other than REI, you can add the member's name to our "do not share" list. Please click here for information.
- Protection of REI and Others—We release account and other personal information when we believe release is appropriate to comply with the law, or protect the rights, property, or safety of REI, our users, or others.
http://weddings.weddingchannel.com/advertising-promotion-partnership-opportunities/privacy-policy/articles/Privacy-Policy-REI.aspx